The Biggest Instagram Advertisement Challenges. Instagram knows how to keep advertisers on their toes with its constant updates. We’ve witnessed a rapid rollout of additional features, expansion towards video, and a slew of additional buying possibilities only in the last year.
But it’s not just the platform that’s changing; it’s also the audience. Marketers must now adapt their Instagram strategies in 2022 to better fit with audience preferences, behaviours, and habits.
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The Biggest Instagram Advertisement Challenges
We’ll go through five of the most common issues marketers face on Instagram, as well as the best techniques for overcoming them.
Know how to use hashtags
It’s no wonder that hashtags are extremely popular on Instagram. However, they might be challenging to crack – how often should you use them? Should you stick to the most popular hashtags or try to find hashtags that are more niche?
Avoiding trending hashtags (like #travel or #photography) may seem contradictory, but it’s best to focus on specific communities. What is the explanation for this? Despite the fact that niche hashtags receive fewer posts, they usually have a larger following.
Indeed, hashtags that targeted particular interests & communities — such as geographic places and TV series — received the most participation, according to the survey.
One thing is certain when it concerns the number of hashtags you use in your post: the more, the better. According to the study using a lot of hashtags doesn’t seem to hurt your post’s success. However, a word of caution: make sure your hashtags are related to your niche. Otherwise, in an effort to enhance engagement, you may end up reaching the incorrect audience.
Also read: An Ultimate Safe Guide To Join Instagram
Setting aside funds for influencer marketing
Influencer marketing is out of reach for many marketers – after all, don’t you have to invest a lot of money to work with huge influencers? Reconsider your position.
While it appears to be excellent practice to collaborate with influencers that have a large following, this is not always the case. According to the Instagram Engagement Report, partnering with influencers who have fewer followers but a more engaged group is more worthwhile (known as micro-influencers). According to another study, the fewer followers an influencer has, the higher their engagement rates are.
Micro-influencers deliver smaller, more engaged audiences for a fraction of the cost of a big superstar, making this sort of marketing more available to a large range of businesses.
Posting just at the right times-The Biggest Instagram Advertisement Challenges
In your marketing plan, timing is an easy factor to miss. However, with social media algorithms prioritising fresh material, targeting the right individuals at the appropriate moment is more critical than ever.
The Instagram Engagement Report provides some useful advice on how to time your posts correctly:
- The most engaging content is uploaded between 6 and 9 p.m.
- Mornings from 5 a.m. to 12 p.m. had the lowest rate of involvement.
- The engagement rate is nearly the same from Monday to Sunday, although the weekend has a little advantage.
These statistics provide a general idea of when to post, but they don’t guarantee that these hours will function for you as well as your audience. It’s crucial to figure out where your target audience is and when they’re most active.
You should also think about if your material is best suited to a specific time of day. For example, a coffee business would want to post early in the morning or late in the afternoon.
There are no two crowds alike. Finally, you should experiment with various days and times to observe which postings work best with your specific audience.
Write catchy captions
When it comes to creating Instagram captions, there’s a huge amount of pressure to make them interesting and memorable, rather than sales and dull.
Also read: An Easy Way To Post On Instagram
The first blunder you can make is to ignore the caption completely. According to the study, incorporating a caption increases engagement by about 6%, from slightly under 4% to over 6%.
The most crucial “rule” to follow when writing a caption is to start with your brand message. If you don’t have one yet, start by writing down a few adjectives that represent your brand, then use them to write captions that are relevant to it.
For example, Nike is recognised for inspirational and motivational themes, whereas Lego is famous for just being fun and creative, exactly like their Instagram remarks.
Knowing what type of content your target audience prefers
If you’re using Instagram, you might think that photographs are the most popular type of content.
According to a study, video is the most popular format, with an average of 24 responses and 1,097 likes per post. According to other studies, clips are much more “sticky” and shared.
Carousel posts are just behind them. To refresh your memory, these are postings that have numerous types of media (such as images or videos) that viewers may browse through. Because the user must scroll over the text, they are more interactive than static posts.
The trend is clear: excellent marketing in 2022 will require more than just photos. Begin by analysing your present strategy and searching for ways to use carousels and experiment with video formats such as Reels and Stories.
Conclusions-The Biggest Instagram Advertisement Challenges
Instagram, like its audience, is always changing. Understanding when — and how — your user connects with the platform is critical to coordinating your content and increasing engagement. Start with the advice in this blog and be sure to test your strategies on a regular basis.